About us

Find out more about Safety Coaching

We believe that safety training needs to be delivered differently

No session is ever the same, and we strive for engagement with all. We support, challenge and are positive to make every experience memorable.

All our courses are PowerPoint free with interactive exercises, practical demonstrations, site tours, case studies, stories and games built in to ensure people learn your key messages in different ways, whilst enjoying our courses.

All our courses are designed and delivered by people who have worked in operational positions within industry, who also possess a first-class safety and training background.

Over the last 10 years Safety Coaching has been delivering Safety Training Programs and personal coaching globally and helping organisations towards the industry target of zero harm.

Our reputation is built on quality interactions, challenging the current status and building long lasting relationships to bring a real sustainable change to your safety culture. We want to help you, do you want to try different approach?

Our principles

We do what we say we will do

Deliver on our commitments, without exception.

Lead, others will follow

We will lead the game.  We don’t compare ourselves to others.

Raise the bar

Relentlessly improving our own standards and the standards of others in health and safety.

Sharpen the saw

Seek continuous improvement and renewal professionally.  Our biggest asset is our people.

Make safe choices

Follow the safety rules, always.  Every choice we make is a safe one.  Step in when others need support.

Make proactive reactions

Make proactive reactions

Tailor it

Make the experience memorable and tailored to the client’s needs.  Listen to their expectations and exceed them.

Reflect on performance

Reflect on our personal performance every time to improve.  Seek feedback from others and react.

Become a trusted partner

Trust is developed by relationships.  Aim to become a trusted partner with all clients and individuals we work with.

Meet our team

Rob Shore

Global Safety Coach, Mentor and Trainer

Safety Coaching is led by Rob Shore. During a 25 year career Rob has worked in operational, senior safety positions and has supported global organisations improve their safety performance throughout a number of countries and cultures.

He is a Chartered Occupational Health and Safety Practitioner with IOSH, and holds a post graduate qualification in coaching and mentoring with the Institute of Leadership and Management (ILM). Rob is also a Master Coach and Master Practitioner in Neuro-Linguistic Programming (NLP).

Phil Beech

Trainer & Assessor

Phil has worked in technical, operational and consultancy positions for the past 25 years. Phil is our vocational qualification expert as both a leading industry assessor and verifier for the past 5 years. He plays a pivotal role in supporting our clients develop the competency of their workforce at management, supervisory and operative levels.

Phil’s natural coaching style helps support candidates throughout their qualification and achievement of their personal development objectives.

He also assists in a range of training course deliveries such as IOSH, risk assessment, auditing skills and workplace inspections

Dan Rushin

Trainer & Assessor

Dan has worked in operational and consultancy positions for the past 20 years and joined Safety Coaching in July 2021. Dan supports clients with a range of training and apprenticeship programs such as IOSH Working and Managing Safely, risk assessment, contractor management and isolation of machinery.

Dan builds a superb rapport with his audience and this is shown in his feedback with over 95% of the delegates attending Dan’s courses stating they would definitely recommend the course to others (the other 5% are probably in case you we wondering!)

In addition to this Dan also carries out assessment of vocational qualifications for range of roles from management to operative levels.

Our customers are at the heart of everything we do

We start with the client needs and work backwards. We work tirelessly to earn and keep clients trust.

View our Case Studies

Safety Coaching have enabled Tarmac's learners to receive the underpinning knowledge required to meet the criteria of the qualification via distance learning. The work they produced was truly exceptional and was exactly what was outlined in the project brief. This has reduced the time taken to deliver the qualification which has in turn increased our productivity. I highly recommend Safety Coaching for future projects within their area of expertise.

Matt Gibbs

Operations Competency Manager

Tarmac Group

Safety Coaching have a very healthy balance of honesty, straightforwardness and integrity. This meant that, amongst my team, pressure was felt, work was done and then change started to happen. But at the same time my team had figured out the personal role they each needed to play and so remained focused and motivated.

Owen Michaelson

Former CEO

Harworth Group plc

I have worked with Safety Coaching closely for a number of years in various roles. I have always been very impressed with their vast knowledge of industry health and safety 

Paul Bradley

Group Health & Safety Manager

Myers Group

Safety Coaching have also a wide range of personal competencies that make them very much appreciated everywhere they go. I would definitely recommend Safety Coaching to those seeking a professional, passionate and engaging safety coach.

Roberto Nores

Head of CAPEX Project Management Office

Holcim Group

Contact us to discuss your requirements

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